This document was last updated February 2023.
This Privacy Statement describes the online information collection and use practices of the website OptionFinancial.com (“OF”) and its corporate divisions and business affiliates. This Privacy Statement does not in any way describe OF’s offline information collection and use practices, or the practices OF employs when collecting information online through means other than the above listed website. An example of such additional information collection practices include but are not limited to you as a customer of Option Financial, LLC or site user sending OF an email message. “We” or “us” or “our” or “OF” refers to OptionFinancial.com and its owners and/or affiliates. OF is strongly committed to protecting the privacy of our customers.
The following explains our practices with respect to the online collection and use of personal information from children under the age of 13, and provides important information on your rights under federal law with respect to such information:
We do NOT knowingly collect personally identifiable information from children under the age of 13. We screen users who wish to provide personal information in order to prevent users under the age of 13 from providing such information. If we become aware that we have inadvertently received personally identifiable information from a user under the age of 13, we will immediately delete such information from our records. If we change our collection practices in the future, we will obtain prior, verifiable parental consent before collecting any personally identifiable information from children under the age of 13. If at any time we establish or begin providing services on any website that in anyway meets the criteria of COPPA we will ensure that full compliance is met in every aspect of COPPA.
Due to the fact we do NOT collect any personally identifiable information from children under the age of 13 we also do NOT knowingly distribute such information to any third parties.
We do NOT knowingly allow children under the age of 13 to become customers, or otherwise distribute personally identifiable contact information.
Due to the fact we do NOT collect any personally identifiable information from children under the age of 13, we do NOT condition the participation in any online activities of a child under the age of 13 on providing personally identifiable information. However, even as outlined above we do NOT knowingly allow children under the age of 13 to access and use OptionFinancial.com in general.
OF its divisions and affiliates are committed to protecting your privacy. This Privacy Statement is current as of the updated date listed above and sets forth our current privacy practices with regard to the information we collect when you or your computer interacts with our website(s). By accessing OptionFinancial.com or any affiliates or divisions, you as the end user viewing this information and/or website acknowledge and fully understand OF’s Privacy Statement and freely consent to the information collection and use practices described in this Privacy Statement. By submitting information to OF through this website or otherwise you are making an inquiry as to lending programs and services offered by OF and give OF permission to contact you through Email, fax, or telephone, or any means, even if your phone number is on a “Do Not Call” list.
If OF makes any substantive changes to this Privacy Statement we will announce it on our website(s) and revise the current date listed. Once the changes have been made, your continued use and/or access of the website will constitute your acceptance and consent to the information collection and use practices described in the revised Privacy Statement.
OptionFinancial.com may contain links to websites owned and operated by unaffiliated third parties. These links are provided as a service to you as a customer and/or user and do not constitute OF’s endorsement or support of the third party websites or the information or content contained within the third party web sites. Related services and offerings with links from this website, have their own privacy statements that can be viewed by clicking on the corresponding links within each respective website. Unaffiliated third parties who provide information and links through OF are encouraged to participate in industry privacy initiatives and to take a responsible attitude towards privacy. However, since we do not have direct control over the policies or practices of participating merchants and other third parties, we are not responsible for and do not endorse the privacy practices or content of those sites. We recommend and encourage that you always review the privacy policies of any third parties before you provide any personal information or complete any transaction with such parties. Please contact each third party provider directly if you have any questions about their privacy policies or the information they require for you to complete any transaction.
OF collects certain information from and about its customers and users, subject to the provisions as outlined in Section 2 above, in the following ways which include but are not limited to: directly from our web server logs and from cookies. OptionFinancial.com also collects information volunteered by you in several areas, including loan applications, mortgage information requests, account pages, logins, site registrations, and surveys. Certain information we request for you to participate in certain features within the website(s) may include but not be limited to personally identifiable information such as name, address, telephone and fax numbers, email address, and billing information. We will at all times inform you at the time we collect information whether the information requested is necessary for you to participate in a particular feature or access a particular product on the website(s).
We will not disclose personally identifiable information we collect from you to third parties without your permission except to the extent necessary including but not limited to the following:
We may also supply the information you provide, on a strictly confidential basis, to service providers, such as title companies, appraisers, credit reporting services, etc., who assist us in qualifying, processing, closing and servicing your loan.
Credit Report Data: By submitting a loan application or a request to be pre-qualified to us, you authorize us to share your credit report with our affiliates only to process your loan application.
Newsletter Request: We may provide you with the opportunity to subscribe to E-newsletters and other Email based communications. You may unsubscribe by following the instructions provided in each Email newsletter. OF follows all CAN-SPAM Act 2003 regulations.
When you visit our Website(s), we may track information to administer the site and analyze its usage. Examples of information we may track include:
One of the primary purposes of cookies is to provide a convenience feature to save you time. For example, if you personalize a web page or account, or navigate within a site, a cookie helps the site to recall your specific information on subsequent visits. Hence, this simplifies the process of delivering relevant content and eases site navigation by providing and saving your preferences and login information as well as providing personalized functionality.
You have the ability to accept or decline cookies by changing certain settings of your web browser. If you reject cookies by changing your browser settings then be aware that this may disable some of the functionality on our website.
OF may allow third-party companies, including ad networks, to serve advertisements, provide other advertising services and/or collect certain information when you visit our website.
Third-party companies may use non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) during your visit to this web site in order to provide advertisements about goods and services likely to be of greater interest to you.
Third-party companies may use non-cookie technologies to recognize your computer or device and/or to collect and record information about your web surfing activity including your activities on this website. These technologies may be used directly on this website. Please keep in mind that your web browser may not permit you to block the use of these non-cookie technologies, and those browser settings that block cookies may have no effect on such techniques.
To learn more about Interest-Based Advertising or to opt-out of this type of advertising by those third parties that are members of self-regulatory programs such as the Network Advertising Initiative, please visit the NAI’s website (www.networkadvertising.org) which will allow you to opt out of Interest-Based Advertising by one, or all, NAI members.
Certain browsers may allow you to request that websites not track your activities over time and across third party websites or other online services by sending “do not track” signals to commercial websites like the Site. We DO follow the “do not track” directions provided by your browser.
OF web pages may contain electronic images known as web beacons – sometimes also called single-pixel gifs or gif files – that allows OF to count users who have visited those pages and to deliver co-branded services. OF reserves the right to include Web beacons in promotional e-mail messages or newsletters in order to determine whether messages have been opened and acted upon.
Some of these web beacons may be placed by third party service providers to help determine the effectiveness of our communications. These web beacons may be used by these third party service providers to place a persistent cookie on your computer. This allows the service provider to recognize your computer each time you visit certain pages or emails and compile anonymous information in relation to those page views, which in turn enables us and our third party service providers to learn which advertisements and emails bring you to our website and how you use the site. OF and its affiliates prohibit web beacons from being used to collect or access any customer personal information.
You are required to create a member account to use services from OF. You can create an account through OptionFinancial.com at any time by providing certain required information including your name, email address, certain financial information, company information/affiliation and creating a unique password. This will allow some of your information as outlined above to be stored for future service requests or closings at OF. We will provide you with the means to ensure that the contact information in your account file is correct and current. You may review and update this information by logging into your account online.
As previously stated, OF has the discretion to update this privacy statement at any time. When we do, we will also revise the “updated” date at the top of this Privacy page. We encourage you to periodically review this privacy statement to stay informed about how we are helping to protect the information we collect. Once the changes have been made, your continued use and/or access of the website will constitute your acceptance and consent to the information collection and use practices described in the revised Privacy Statement.
Credit reporting agencies may share your information with other companies when you apply for a home loan. This may cause you to receive Email or phone calls that you didn’t ask for, offering credit cards, refinancing or other loan products.
You can stop these calls and Emails by opting out of these prescreened credit offers. Simply call (888) 567-8688 or visit www.optoutprescreen.com.
If you have questions regarding this Privacy Statement, its implementation, failure to adhere to this Privacy Statement and/or the general practices of OF and its affiliates. Please contact us at firstname.lastname@example.org or send your request to:
Option Financial, LLC
Attention: Legal Department
6551 Harrison Avenue
Cincinnati, OH 45247
Option Financial, LLC and OptionFinancial.com will use commercially reasonable efforts to promptly respond and resolve any problem or question.
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